Case study / Product concepts
Real-Time Lead Scoring Engine
Score and route leads in milliseconds
Period
Product concept
Role
Product direction and workflow design
Type
Independent product concept
Product preview
Illustrative concept screens · Select any image to zoom
Product overview: illustrative concept screen
01 / Overview
A low-latency concept scoring leads with rules, ML features, and enrichment data, then routing them to the right team immediately.
02 / Challenge
Leads lose value within minutes, so scoring must be instant and explainable.
- /Leads are scored hours late.
- /Rules and models are separate.
- /Scores lack explanation.
03 / Proposed capabilities
- 01Real-time scoring API
- 02Enrichment integration
- 03Rules engine
- 04Lead routing
- 05Performance monitoring